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As we gear up for this year's campaign, the staff is working hard on this year's presentation. I remember my first United Way director saying "Case statement Dave, the foundation of a good campaign is a strong case statement."
It took me a while to really understand what he meant by a strong case statement. As I grew in my United Way career I learned the contents of a strong case statement cannot just be a great story or just filled in with numbers statitstics. As a United Way professional we can also get caught up in the many acronyms and jargon of our own world and that my friend can confuse anyone.
It is my belief, in order to have a strong case statement it has to be balanced. A strong case statement comes from the within. I believe it has to inspire the heart as thats where the giving begins. At the same time it has to make good sense and the donor believes his gift is being used efficient and effectively. Its when we find this balance will one be a committed donor.
Only then will we make the "ask".
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